Robert is a journalist and editor turned analyst and content strategist, with a track record in communicating technology and media transformation for readers and their companies.
He has been documenting the evolution of digital media for more than 20 years.
Robert was senior international editor of paidContent, a website and newsletter covering digital media economics, which he helped introduce, wrote and edited in Europe, building a respected position for providing industry executives with daily, dispassionate intelligence on media company strategies.
He has written or worked for The Guardian, Gigaom, Wired, The Drum, Journalism.co.uk, Beet.TV, Econsultancy and BBC News.
Robert has provided research-driven analysis on topics including advertising and the global newspaper industry for firms including Ovum and eMarketer, and has appeared in several international media outlets to comment on industry trends.
According to The Independent newspaper: “With the media industry in strategic turmoil, Andrews’ insights are seen by many key players as essential reading.”
Previously, Robert helped launch one of the UK’s first local newspaper websites, started one of the first blog platforms to turn academics in to thought leaders, and has lectured on digital business models and online journalism.
He is the author of Startup Blueprint: 7 Skills For Founders, Builders & Leaders, a book distilling founders’ experiences to offer inspirational tips and best practice to the next generation of entrepreneurs.
Robert is also a trustee director of Chapter Arts Centre, a multi-disciplinary contemporary arts centre and community space welcoming nearly 800,000 annual visitors in Cardiff, Wales.
This expertise is now made available to media companies, analyst consultancies, technology vendors and event organisers, as an editorial service for hire.
Insight-driven editorial content helps publishers communicate industry news to readers, helps consultancies to analyse sector developments, helps tech companies influence prospects, and helps event organisers promote and enrich conferences.
Whilst this service offers content to a range of different customer interests, every deployment has two things in common:
1. Authenticity is sacrosanct
Whether writing for a publication editor or a startup brand, this offering is essentially a journalism-powered content service that places truth and authenticity above all.
Even if you are a vendor trying to sell to customers, you will receive editorial that aims to adhere to journalistic norms and standards.
2. The broader context
Communicating the future demands more than just content.
This journalism expertise aims to not only report the latest industry news or company developments, but also to frame those developments in a broader arc that gives audiences a heightened understanding of what’s new and what’s next.
These services cater especially to customers working in media, technology, marketing and advertising.
Some of these services may be delivered alongside or through partner agencies or associates, in part or in whole.