Raise your company's profile by explaining the world in your words.
Customers hate sales. You know content is the answer. But you’re too busy building a business to write authentic articles.
Done-with-you thought leadership content is how you can convey your vision and expertise to raise your company’s profile.
Executive thought leadership programme to help identify and write authority-boosting articles using journalistic tools.
Showcase your vision and expertise with insightful content that captures customers.
Show you understand your customers' challenges.
Spread your vision
Disseminate your big, overarching idea.
Offer your solution
Answer prospects' business questions on your terms.
Articles improve brand recall at purchase time.
Published articles become valuable search indicators.
Authoritative content builds fundraising credentials.
Fuel social channels
Feed thought leadership in to your content funnel.
Turn opinion positions in to conference keynotes.
Deploy thought leadership material through paid, earned or owned channels.
Identifying, researching and helping write your most impactful articles.
You know your company needs to do thought leadership content.
But, when you are busy running a business, writing effective articles is not so easy.
Sometimes even knowing what to write about can be a challenge.
In-house content marketers often miss the high-level tone you need, and frequently produce articles that are too salesy to be effective.
This executive thought leadership programme uses journalistic tactics to produce done-with-you articles that influence your industry, using only the authentic, visionary viewpoints you didn’t know you had.
Researching your sector and interviewing your experts to understand and refine your position.
Package of profitable topics
Providing a menu of qualified article ideas, summarised in formal style familiar to editors.
Your articles, written
Writing selected articles with your byline, in your voice, based on your expert opinions.
Benefits of a unique approach
Leverage the experience of journalism and editing that has written, received, rejected, edited and published countless article submissions.
Benefit from expertise that has helped companies author more than a hundred articles for business media, blogs and publishing platforms.
Here is how we will work together:
You're the expert: But you need help to demonstrate your authority.
Authority through authenticity: Only honestly-held and non-salesy positions resonate with readers and editors.
News fuels views: News is everywhere, but customers need your context to understand trends.
Insights are everything: To get noticed, you must bring unique or incisive opinions.
Opinions don't come easy: The best viewpoints are often lurking beneath, and need teasing out.
Diving in to understand your company, market and customer.
Extracting your viable views in a probing journalistic session.
You receive articles, in precis form, for selection.
Research and interview to gain in-depth article content.
Authoring your bylined article in line with your voice and views.
Receive articles for publication through your chosen channels.
Ready to start taking advantage of these services? Get in touch to begin a project. Thought leadership service is provided with partner Clarity, a full-service PR agency.