FT Overhauls FTChinese.com, Courting Advertisers With Video


FT Group has overhauled FTChinese.com to add videos, a career channel, better search and archiving. It’s aiming for more advertisers in China with new advertising formats including video ads and mini-banner. The site last week appointed Dan Molloy president. We’re still awaiting the redesign of the domestic FT.com, which is due this year, however. Based out of Hong Kong, FTChinese has over a million registered users. More detail here.