“Print circulation is at record highs,” Andrew Rashbass told the Paley Center’s international council in Madrid on Thursday.
Rashbass’ excited realisation at The Economist is, after years of trying to find a viable model for the “lean-back” experience of tablet publishing – more akin to familiar print magazine publishing – which gives the title its greatest possible digital manifestation and its best shot of online business success.website, it is the linear and packaged
As titles like The Economist go there, some pure-play digital services like Flipboard go in the same direction, aggregating their content in the same way many publishers complain the web has done. So will publishers be disaggregated on tablets in the same way many have been on the web, I asked Rashbass?
The Economist has a branded presence on Flipboard, with content taken fromrather than the magazine. No ads were visible when last checked by paidContent.
Rashbass declared himself “relaxed” about Apple’s 30 percent commission on its iPad edition, however:
“I don’t find the 30 percent problem problematic,” he said. “The majority of people in this room have always worked through third parties – whether through newsstands or other things. Even we have always have a newsstand presence.”