Branded content 78

Quality Is Essential for Branded Content: Guardian’s Watkins

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Beet.TV’s Plesser: New Era Dawning For Journalism

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

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AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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New York Times Plans Branded Content In Video

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GroupM’s Rob Norman: For Content Marketing, Context Is King

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts

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Exploring the growth of branded content and native advertising – video

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Branded content master class

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Outbrain Serves Content Marketers In To Editorial Stream

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Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

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Does a supermarket magazine really have more readers than The Sun?

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‘Content is king’ again: why Bill Gates may be right after all

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As paid content booms, will ad opportunities shrink?

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@ pcAds: Branded Content Combs For A Multi-Screen Opportunity

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Interview: Adconion CEO Says Joost Will Showcase Branded Entertainment

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Coke’s Social Reality Drama On YouTube Turns Us A Bit Green

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Tribal DDB Starting Social Marketing Agency Radar DDB

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All3Media Buys Web Producer Illumina, Backs New Branded Content House

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Industry Moves: Ex-Reuters SVP King Joins MSN UK To Lead Branded Content

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