Programmatic advertising 395

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

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Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

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Coming This Year – Programmatic Linear TV: MediaMath’s Fisher

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Hulu Embraces Automation, Carefully: Fleming

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Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski

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‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

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Live TV Is Getting Automated, Too: Adobe’s Gordon

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PubMatic’s Klimenko On Three Mid-2018 Mobile Trends

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Raycom’s Pope Leans In to WideOrbit’s Marketplace

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VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid

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Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding

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VideoAmp’s Prasad On The Evolution Of Programmatic TV

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PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

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Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace

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How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan

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Why Publishers Need to Staff Up With Ad-Tech Experts

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Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri

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In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo

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Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech

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How Meredith’s Schenck Works With Platforms, Beyond Headers

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Header Bidding Changes Everything: Rubicon’s Kershaw

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For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron

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Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains

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Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy

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AppNexus Partnerships Tool Up For Programmatic TV

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VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says

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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel

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Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck

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The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck

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For Publishers, Regaining Programmatic Control Is Simpler Than It Seems

By , Cedato

The 15- And 30-Second Ad Spots Aren’t Going Anywhere

By , Extreme Reach

Don’t Put All Your Programmatic Video Eggs in One Basket

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Header Bidding is Coming to Video – But Not Like You Think

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Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

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Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein

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Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

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Header 2.0 Puts Publishers Choice On The Server, Gardner Says

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Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

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WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

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‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

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‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising

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Publishers Suffering ‘Data Leakage’: DashBid CEO Herman

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Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

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Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke

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