Programmatic advertising 395

TV Companies’ Future Is In Programmatic, MTG’s Bastin Says

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‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa

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‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy

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Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

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‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable

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DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV

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Don’t Give Up TV’s Broad Reach: AOL’s Ackerman

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New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services

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Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray

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Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

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Broadcasters Want To Take Back Control, StickyADS’ CEO Sees

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Publicis, WPP Execs See Programmatic TV Coming In To View

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Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat

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FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

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OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims

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Programmatic TV Has Turned A Corner: SMG’s Bertozzi

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Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

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Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains

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Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi

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TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

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Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi

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Mobile Ads Going Up The Funnel: AppNexus’ Gilbert

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Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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OpenX Opens Up Header Bidding To Real-Time Guarantees

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OpenX Opens Up Header Bidding To Real-Time Guarantees

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The World Won’t Be 100% Programmatic: Target’s Reiter

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The World Won’t Be 100% Programmatic: Target’s Reiter

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Programmatic 2.0 Is Here: Group M’s Kowan

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Programmatic 2.0 Is Here: Group M’s Kowan

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Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

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Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

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Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

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Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

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Hearst Reaches Maturity With Programmatic: Parker

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Hearst Reaches Maturity With Programmatic: Parker

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Turn’s New CEO On Video And The ‘Three-Legged Stool’

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Turn’s New CEO On Video And The ‘Three-Legged Stool’

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The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

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The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

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OpenX’s Real-Time Guarantees Offer Best Of Both Worlds

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Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

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Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk

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TV Will Start Looking Like Internet: FreeWheel’s Rothwell

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Sky’s AdVance Connects Ad Ops Across Screens: West

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Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

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Rocket Fuel’s New CEO Targets DISH Moments

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SpotX Readies Expansion to Asia

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After SpotX And Clypd, RTL Group Seeks More Investments In 2016

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Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

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