Programmatic advertising 395

The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

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Brands Want More Info From Trading Desks: Unbound’s Brunick

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Heineken Uses Programmatic To Better Understand Customers

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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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Rubicon’s Stevens Sees Retailers Becoming Publishers

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TubeMogul’s Wilson Wants To Dismantle Video Silos

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Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough

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Bezos Drives Data-Driven Audience Profiling: WaPo’s Stevens

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ZenithOptimedia Seeks Cross-Media Data Insight

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The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

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Print Can Be Programmatic, Too: MediaMath’s Cox

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

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Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi

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Videology Helps UK Telco Boost Customer ROI: Astley

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Guardian Labs Mulls Off-Site Branded Content via Programmatic

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Unruly Brings “Emotional Programmatic” To US Advertisers

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Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon

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Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

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VivaKi Lives On After Reorg: SMG’s Delaney

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Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas

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Programmatic TV Going From Seed To Roadmap: Havas’ Keller

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Programmatic TV Challenges: Transparency And Management, Execs Say

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News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

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Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

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Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

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Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

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CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains

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FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

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Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

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GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

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Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory

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TubeMogul, Videoplaza Create Programmatic Marketplace

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Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

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Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

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Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz

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Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

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‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner

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Dailymotion Boosts Ad Income With Private Exchange: Pigasse

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“An Uncertain Time” in AdTech: Nielsen’s Feigenson

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SpotXchange To Open More EU Offices: Buckley

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‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree

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TV Ad Buyers Must be Eased into Automation : Mediaocean’s DePascale

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Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

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TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

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Programmatic Is Not Just For Real-Time: Videology’s Gaskamp

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Xaxis Will Use More Private Marketplaces, Less RTB

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Xaxis’ Pangis: Change Is Perpetual

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Programmatic TV Demand Exceeds Supply: Videology’s McLachlan

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GroupM Finds New Audiences In Video Ads: Jakob Nielsen

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