British how-to video site VideoJug has raised $30 million in an equity round that includes a private investment consortium, Telegraph reports. The site claims to be a 24/7 multimedia lifestyle guide, with videos including tuition on conducting testicular examinations and putting up shelves, for example – VideoJug also takes user-submitted videos. The report says the equity round involves $20 million from a consortium including Coller Capital founder Jeremy Coller and the VC arm of the Sloane Robinson hedge fund, with the site giving over “a significant minority stake”. VideoJug has media startup written all over it – co-founder Peter Schankowitz is a former VP of LA-based America’s Funniest Home Videos producer Vin Di Bona, while the other co-founder Dan Thompson previously founded video game house Renegade and online publisher 365 Corporation.