Views of analyst 61

Whole-Hearted: The Women Of Ad-Tech Trust Their Inner Voice

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Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

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‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu

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Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises

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How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell

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Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

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Advanced TV Won’t Grow TV Ad Spend: Pivotal’s Wieser

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How To Be Super-Relevant: Forrester Analyst O’Connell

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Brands Must Refocus On Consumer Relationships: Forrester’s O’Connell

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GDPR Will Force Publishers & Platforms To Abandon Europe: Forrester’s Khatibloo

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IHS Markit’s Knapp: Ad agencies challenged by SaaS

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IHS Markit’s Harding-Rolls: Games are VR’s Trojan Horse

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IHS Markit’s Kent: Google has best digital assistant prospects

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IHS Markit’s Knapp: TV is not dying

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All Media Suffer Viewability Issues: Analyst Greenfield

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Twitter In Unprecedented Recovery, Says Analyst Greenfield

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What Makes Great Marketing, By MediaMath’s O’Connell

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Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey

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“Magnetic Content” Attracts Consumers From The Haystack: eMarketer’s Ramsey

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eMarketer Gains Global Help & Synergies In Springer Sale: Chairman Ramsey

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Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says

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Netflix Could Make $8bn From Ads: Analyst Broughton

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Netflix Could Make $8bn From Ads: Analyst Broughton

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Media Owners Stuck In Past Over Ad Data: Forrester’s Nail

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Internet Providers Gearing up for New Bandwidth Demands, analyst Steve Hawley

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Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien

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Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson

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Networks Set To Fight Leagues Over Online Streams: Analyst Sweeting

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Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen

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Forrester’s Nail: Online Will Kill The DVR

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Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

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Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year

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Enders’ Consultant Maude: Content Is Key For Video Upstarts

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Analysts: Apple may have better shot at Apple TV outside the US

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As paid content booms, will ad opportunities shrink?

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Analyst: Streaming music may already be hitting a ceiling

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Apple Wants To Offer Subscription TV Packages, Analyst Says

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Analyst: Downturn And Intransigence Pushing French Papers To Web, Oblivion

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Analyst: Netflix, Lovefilm May Not Get A UK Window Until 2014

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@ pC2011: Media Betting Too Much, Too Soon In Tablets’ First Innings?

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Analyst: Real-World Implications Of News Corp Sky Takeover Will Be Minimal

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Analyst: Paywall Subscribers Worth A Quarter Of Print Readers

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Analysts: Newsagents Will Lose Out From Newspapers’ ‘Long-Term Decline’

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Analyst: UK Less Likely To Reap Mobile Spectrum Auction Windfall

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Analyst: Nokia Is Prepping An iPad Rival, Too

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2010 Forecasts: Digital Funding Will Make A Comeback

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2010 Forecasts: The Paid Content Gap Can Be Bridged

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Analyst: Slowing iPod Sales Should Worry Record Labels

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Analyst: YouTube, PRS Must Compromise Or Risk Crippling Online Music

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