LONDON — It’s barely been three weeks since the BBC’s global news division launched a new video and text strand to cover news of, with and for the heartbeat of social media platforms. Now it already plans to launch further spin-offs.
#BBCtrending is an initiative to reflect issues surfaced in social platforms and to take short-form news video to embeds in Twitter cards.
“We’re really keen to roll it out in to a load of other areas,” BBC Global News commissioning editor Richard Pattinson tells Beet.TV.
“We’re keen to do a technology-trending series, a sport-trending series, to look at business trends. We see this as a real opportunity to create content for social media that works in the right format.”
#BBCtrending is so far surfaced via text articles at the BBC News site and through a series of new news videos anchored by Anne-Marie Tomchak, which are due also to be embedded in corresponding tweets via Twitter’s Amplify feature.
The first video episode from #BBCtrending: A Malaysian murder video sparks censorship debate http://t.co/Njhtppdlxl
— Anne-Marie Tomchak (@AMTomchak) October 29, 2013
This interview was part of Beet.TV’s “London Sessions” presented by YuMe, produced at the Starcom MediaVest offices in association with VivaKi.