Beet Media 3,438

Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront

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Innovid’s Chalozin On Internet TV’s UX Imperative

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Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

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Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

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New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss

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Alphonso’s Gall Targets Distracted TV Viewers On Second Screens

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Twitter’s Greenberger on News Platform for Advertisers

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How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss

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Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency

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Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

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GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

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Eyeview’s Cohen Helps Facebook Offer Sales-Boosting Video Ads

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605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts

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Fox’s true[X] Reaps Awards For Interactive Ads

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Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science

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Moat Video Score And The Evolution Of Ad Effectiveness

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TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz

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Neustar’s “172 Segments” Give Audiences To Advertisers

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Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro

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TV Upfronts Are Here To Stay: Videology’s Jamboretz

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What Makes Great Marketing, By MediaMath’s O’Connell

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Adobe’s Combined Ad Cloud Tackles User Experience

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Alphonso Brings Real-Time To TV Attribution: CEO Chordia

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Ooyala’s Braley Connects Content To Advertisers For Broadcasters

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Reach And Creative Drive Ad ROI: Facebook’s Slotwiner

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Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model

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FreeWheel Evolves to Enable Range of Monetization Strategies, Van Ullen explains

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Videology Sees Linear TV Ads Grow Programmatically

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Dynamic Ads Give Creative Biggest Upside, Prohaska Says

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‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

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Hulu Taps Ad-Tech Partners For Upcoming Live TV Service

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How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston

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Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

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Future Ads Will Blend Art & Science, Says Eyeview’s Barber

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BoA’s Paskalis Has Three Key Questions For Mobile Ads

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Time To Focus On Mobile Creative: Ansible’s Johnson

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Mobile Is Not A Channel: Publicis’ Shlachter On Ads

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Video’s Three Mobile Moments, According To Facebook’s Newlan

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Brands And Tech Join Forces On Creative Canvas: P&G VP Blum

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Acquired By Cannes Owner, MediaLink Plays ‘Therapist’ To Ad Execs

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Red Bull’s Gall On The Perfect Formula For Branded Content

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It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

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App Audience Is Smaller But Better: CNN’s Wellen

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WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals

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Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer

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Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

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Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel

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AppNexus’ Rubenstein: Machine Learning Enhances Ads

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Hearst’s Young Wants More From Facebook’s Platform Power

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GroupM’s Viewability Demands Based On TV, Barone Says

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