GroupM 189

GroupM is the world’s largest advertising media company in terms of billings.

Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

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GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

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Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

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Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

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Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

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How Attention Peaks Are Activated: Finecast’s Lewis

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Purpose Is ‘Getting Real’: Mindshare’s Richman

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GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

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Back to basics – brands urged to find new voice for a costly Christmas

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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

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How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’

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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo

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UK Addressable TV Dynamic & Growing: GroupM’s Thomas

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Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

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Nine Things We Learned From Our CTV Data Series presented by Sabio

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GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

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Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

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Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

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AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

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Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

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AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV

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The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

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‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

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WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald

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This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

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‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

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The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

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GroupM’s Brown Wants Verified CTV Data

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What GroupM Wants From Connected TV: Sweeney

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Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

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Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery

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Crises Are A Test Of Brands’ Soul: GroupM’s Norman

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Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser

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GroupM’s Thomas Frets About Total Video Measurement

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Advanced TV Brings All Hands To The Pump: Finecast’s Caxton

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Diversity Inherent In Addressable TV: Finecast’s Harcus

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Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation

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News Orgs Need More Precision, Less Partisanship: GroupM’s Norman

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The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars

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GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’

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How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains

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The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro

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What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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Three Steps To Unlock Future TV Ads: GroupM’s Castree

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Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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News Blacklisting By Brands Going In To Overdrive: WSJ Investigation

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Do The Math: GroupM’s Castree Wants Measurement Agreements

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Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro

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