IPG 58

The Interpublic Group of Companies, Inc. The company consists of three major networks: McCann Worldgroup; Lowe and Partners; and FCB.

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

By

Addressable TV Gets Real In 2021: Magna Global’s Anson

By

“News Is Brand-Safe:” UM Worldwide’s Lowcock

By

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

By

IPG’s Engelgau On Identity & People In Marketing

By

Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic

By

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

By

Next-Level Supply Optimization: Magna Global’s Fitzpatrick

By

Supply Transparency Challenges Remain: Cadreon’s Muzzy

By

Magna Global Will Bypass Some Ad Exchanges: Paolozzi

By

Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel

By

SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul

By

On Tip Of An Iceberg, Cadreon’s Schmidt Pushes Advanced TV Forward

By

Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative

By

Relevance Beats Personalization: UM Worldwide’s Stoller

By

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

By

What Agency Tech Chiefs Have Learned From Climbing The Ranks

By

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

By

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

By

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

By

Clients Caught Between Two Worlds: Agency Panel Discusses

By

IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

By

FCB’s Credle Calls On Cannes To Celebrate Enduring Stories

By

Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

By

How To Cut Through With Facebook Video, By McCann’s Bryan

By

Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

By

Addressable TV Is Here, Now And Small: IPG’s Bayer

By

Advertisers Lagging Consumers On Mobile: IPG’s Johnson

By

TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller

By

Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement

By

Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

By

Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

By

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

By

How Media Agencies Will Be Forced To Change

By

Video Ads Must Hit Viewers Early: BPN’s Hiland

By

Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

By

VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver

By

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

By

Open Ad Exchanges Need Open Practices: IPG’s Seiler

By

Brands Should Define Goals Before Content: IPG’s Power

By

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

By

Ad Buyers Want Linear TV Sales To Go Programatic, Experts

By

‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

By

Programmatic Media Buying at Magna Global Rising Fast

By

Magna Global: Publishers Starting To See The Real Programmatic

By

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

By

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

By

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

By

Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

By