Publicis Groupe 93

After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world’s fourth-largest agency.

Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

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New Ad Models Will Help Data Education: Spark Foundry’s Giacosa

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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

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Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel

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Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront

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Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says

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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count

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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

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Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

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Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa

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‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus

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Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa

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Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

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Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

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Spark Foundry’s Giacosa Wants AI To Get Emotional

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OTT Mobilizes Buyer Behavior: Havas’ Mann

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For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

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Zenith’s Warren Wants More Focused NewFront Data

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Havas’ Ankeney On The Future Of The Media Agency

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AI Helped Havas & ITV Predict Trump Victory

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Havas’ Dominique Delport “We have a unique opportunity with AI”

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Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement

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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

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Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

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Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

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Tech Compels Marketers To Change: Havas’ Delport

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Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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The buyers have their say

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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

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Advertising Must Get Back To Creativity: Starcom’s Richman

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Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas

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Programmatic TV Going From Seed To Roadmap: Havas’ Keller

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Programmatic TV Challenges: Transparency And Management, Execs Say

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Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

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Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey

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‘Context Is King’ For Native Video Advertising

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How Ad Execs Think Differently About Mobile

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Ad Tech Won’t Kill The Media Agency: Videology’s Castree

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Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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More Data Needed For Personalized Ads: SMG’s Lichtenberg

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MediaVest Wants National Scale From Addressable TV

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Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

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Programmatic TV Is A Hard Sell: SMG’s Scheppach

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Video First, TV Later: Digitas’ Zaben

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‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach

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