WPP 113

WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.

Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design

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Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

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AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

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With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi

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Wavemaker’s New Toolset: Geospatial, ML & Identity

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Better Planning Needed For Connected TV Ads: Kantar’s Tillou

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Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

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SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb

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Smart Agencies Embrace In-Housing: VMLY&R’s Cook

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Wavemaker’s Richman Makes The Case For Ad Agencies As ‘Your True Partners’

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Wavemaker’s Smith On ‘The New Five Ps Of Marketing’

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Accountability Has Never Been Harder: Wavemaker’s Sullivan-Martin

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Wunderman’s Schlickum Has Three Tips For Asian Marketing Transformation

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Wavemaker’s Smith Has A Recipe To Make The Future

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Wavemaker’s Castree Pores Over Purchase Journeys

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Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld

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In Video’s Future, Two Targeting Types Collide: Wavemaker’s Castree

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Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

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Nevermind Mobile-First, VML’s Kapadia Puts Ideas First

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Mobile Creative Opportunities Are Unlimited: Ogilvy’s Reichenberg

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WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

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Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall

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Facebook Live Best Practices For Brands, By POSSIBLE’s Marshall

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Sorrell On Why Brands Have An Internal Battle For Ecommerce

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Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

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It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

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WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals

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Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

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David Moore Sees Xaxis’ Future In [m]Platform

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WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

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Census-Level TV Data Begins To Go Global: Kantar’s Swadley

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Amid Platform Proliferation, Storytelling Endures: VML’s Wente

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How Facebook Feedback Keeps Brands Honest: JWT’s Eastwood

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Native Can Scale, As Plista Hits US: Xaxis’ Moore

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Kantar Media’s Brown On Cross-Media Measurement Roadmap

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Wunderman’s Kotziagkiaouridis Sees Data Key To Emotion

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Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

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Kantar, Nielsen Face Off To Upgrade UK TV Measurement

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JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction

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Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum

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WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

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Xaxis’ Lesser Followed The Paternal Path To Change Advertising

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WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

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‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

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J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

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Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes

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Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

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Sir Martin Sorrell on Transformation of Advertising and of WPP

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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

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Sorrell’s Forecast: 2015 Will Be A Bit Better Than 2014

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