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AppNexus Partnerships Tool Up For Programmatic TV

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LiveRamp in Offline Data Pact with Criteo

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How Ads.txt Will Help Clean The System: AmNet’s Muldoon

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The Four Phases Of Sling TV’s Addressable Odyssey

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LiveRamp’s Clinger On The Quest For A Single, Standard Cookie

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GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

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AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP

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Follow Ads From TV To Web: TVSquared’s O’Reilly

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Targeting women is not a communications strategy in its own right

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The Rise Of ‘Fake News’ And How Advertisers Can Help

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Balance Impact With Respect: Sublime Skinz’s Menard

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Teads Offers Display Ads In Place Of Video: Tourtel

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DoubleClick Video Stack Soars On Google’s Cloud: Sterling

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Nevermind Mobile-First, VML’s Kapadia Puts Ideas First

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Facebook’s Hsu On The Importance Of Creativity

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Mobile Creative Opportunities Are Unlimited: Ogilvy’s Reichenberg

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WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

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Google’s Peros Brings ‘Open’ Approach To TV Ad Sales

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Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

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VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

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WPP, Facebook Forge Stronger Relationship Through Ambassadors Program

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Criteo’s Eichmann Wants To Help Retailers Challenge Amazon

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Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall

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Play More: Facebook’s Hsu Urges Brands To Get Creative

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Nielsen’s Maran Sees Brands Striving For Long-Term Measurement

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Facebook Live Best Practices For Brands, By POSSIBLE’s Marshall

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Ten Years Later, Criteo’s Eichmann Celebrates Scale

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Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham

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After Transparency Outcry, Production Concerns ANA’s Duggan

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Criteo Expands With Better Targeting, Dynamic Video Ads

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Bank Of America Moves Away From “Walled Gardens”: Paskalis

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TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

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Post Merger, Tivo Readies Robust TV Analytics Offering

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Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings

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Google’s shift levels the playing field for publishers & advertisers

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Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says

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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

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Spotify’s Benedik Wants To Educate Brands On Video Ads

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Meet the new tech on the front line of the fight against fakes

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The Trade Desk Switches On Connected TV

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IAB UK’s Elkington Claims Progress On Transparency

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Sorrell On Why Brands Have An Internal Battle For Ecommerce

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After Spain, OTT Is Key to Sky’s International Expansion Plans

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Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says

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4C, Mediaocean Integration Aligns Social & TV Ad Buying

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EU Policies Will Drive Consolidation & Collaboration: Videology’s Eisenstein

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Bing Wants To Help Ad Buyers Find Holiday Shoppers, Sirich Says

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Kawaja: Amazon Rivals Can Compete Using Intelligence

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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever

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