Latest 11,202

After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So

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TV Attribution Making Buyers Smarter: TVSquared’s Kinsella

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Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth

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First-Party Data Needs Third-Party Glue: LiveRamp’s Howe

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‘Cuspers’ Straddle Gen-Z & Millennials: Fullscreen’s Cushman

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Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman

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IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

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CIMM’s Clarke Wants More Multi-Platform Measurement

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Holiday TV Ad Spend Is Disconnected: OpenX Research

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Comscore’s Worthem Wants To Expand Addressable TV Minutes

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