Latest 11,202

Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy

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‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia

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GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’

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How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains

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Horizon’s Campanelli Wants Guaranteed Ad Results

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Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta

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Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control

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Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner

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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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Next-Level Supply Optimization: Magna Global’s Fitzpatrick

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