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Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection

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Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee

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Unlocking National TV For Addressable: Cadent’s Michael Bologna

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D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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News Blacklisting By Brands Going In To Overdrive: WSJ Investigation

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Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson

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TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins

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The path to emotional optimization in content

By , Mirriad