Latest 11,202

Acxiom’s Schmitt On Porting Online Campaigns To TV

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Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek

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Data-Driven Campaigns Demand Automation, Horstman Says

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INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

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UK’s Virgin Media Offers Addressable VOD, Liberty Global’s Paul Says

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

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Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh

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Consultant Prohaska: Addressable TV No Longer Just Theory

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Media Research Is Now Data Science: TiVo’s FitzGerald

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