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Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains

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Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi

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TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

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VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman

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Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi

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Location Data Boosts Ad Effectiveness: Factual’s Jonas

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More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan

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Light Reaction’s Markarian On Mobile Ad Considerations

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Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma

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Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken

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