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Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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More Data Needed For Personalized Ads: SMG’s Lichtenberg

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The Problem With Video Pre-Rolls: Teads’ Jim Daily

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Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

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Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

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Mondelēz’s Bough Aims To Be A Data Player

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Mobile CTRs in the UK Aren’t Impressive

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Slate, Others, Will Form Network To Exploit ‘Resurgent’ Podcast Interest

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Meredith Marries Mobile Video And ‘Helpful Marketing’

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MediaVest Wants National Scale From Addressable TV

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