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Quality Is Essential for Branded Content: Guardian’s Watkins

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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Guardian Uses ‘Attention Analytics’ To Amplify Content

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SpotXchange Will Staff Up After Premium Signings

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Xaxis Combats TV Distraction With Synchronized Mobile Ads

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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VivaKi’s AOD Wants Industry Platform For Native Ads

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The Guardian to Relaunch Its Mobile App, Here’s Why

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VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

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