Latest 11,202

Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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Time Goes All in on Programmatic with Exchange Powered by Google

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures

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Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’

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