Latest 11,202

WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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Rightster CEO: Post-IPO, Acquisition Talks Already Under Way

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

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Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

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SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant

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Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

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SMG’s James: Big Data Fuels Real-Time Creativity

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SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns

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SMG’s Baylon: TV Caution Means Two-Tier Ad Market

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