Latest 11,202

Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

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Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video

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Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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YouTube’s TV battle depends on improved content and easier access

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

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Good customer service: what not to do

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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