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Nielsen Poring Over First International TV Tracking Data

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Reuters Digitizing Its Long Tail To License To Marketers

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Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’

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‘One Big Campaign’: Maxus Melds TV, Video Ad Buying

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Enders’ Consultant Maude: Content Is Key For Video Upstarts

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Videology’s Hallam: ROI on VOD a Reality

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Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz

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Data Boom: GroupM Targets Audiences with Xaxis Unit

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Angry Birds Toons Already Pulling ‘Phenomenal’ Audience

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Brand Matters: why creating the right brand is critical for business success

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