Jonathan Steuer 9

Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

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Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says

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Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

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In OTT, What Is ROI? The Whole Value Chain Debates

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Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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Targeting & Reach Are Chocolate & Peanut Butter: Omnicom’s Steuer

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Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So

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Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer

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