Advertising 1,018

Targeted TV Ads Reduce Channel Hopping: Videology’s Block

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After Modi Deal, Innovid ‘Enters The Gate Of Media Giants’

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Ireland’s RTÉ Targets Dynamic Ads For Digital Player Reboot

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More Mobile Browsers Will Block Ads By Default: Sourcepoint’s Barokas

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Ghostery Backs IAB’s LEAN Bid To Vanquish Ad Blocking

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Publicis, WPP Execs See Programmatic TV Coming In To View

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Britain’s Sky with Ad-Tech Partners to Go Global, West Says

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Digital Is Complete Only When It Disappears: DataXu’s Baker

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Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg

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FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

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Native Can Scale, As Plista Hits US: Xaxis’ Moore

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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

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Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa

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Sky Has Served Three Billion Addressable TV Ads

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Ad Threats & Consolidation In Kawaja’s ‘House Of Cards’

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Four Reasons FreeWheel Is Buying StickyADS: Rooke

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Emerging: ‘Offline Retargeting’, Marrying Physical And Digital, Bannerconnect’s Geenen explains

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Viant And Time Inc: ‘More Synergies Than We Expected’

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Taboola Cites 1 Billion Users On Road To Personalized Web

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comScore’s Chasin Puts The Meter In The Router

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Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

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Algorithms Will Revolutionize Audience Targeting: TubeMogul’s Schreiner

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Europe Lags US By Three Years On Mar-Tech: Neustar’s Van der Hoeven

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Euro Brands Slower To Pull Ad-Buying In-House: AppNexus’ Sagness

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Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil

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FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan

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Xaxis’ Crittenden Wants Clients A World Beyond CTR

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Vice Sticks With Its Strategy To Beat Ad Blockers

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Kantar Media’s Brown On Cross-Media Measurement Roadmap

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Next-Gen Viewability Is Personal: Integral’s Iantosca

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‘Make Data Human’ Or Business Is Ruined, I-COM’s Cohen Warns

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OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims

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Machine Learning Counters Human Creativity Fatigue: Krux’s Reid

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Wunderman’s Kotziagkiaouridis Sees Data Key To Emotion

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CNNgo By The Numbers: 9.5 Million Hours Views In March

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Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

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Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin

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How Viewability Will Get Specific: Integral CEO Knoll

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Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data

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NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta

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WideOrbit By The (Big) Numbers, And Outing ‘Fauxgrammatic’

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‘Ad Blocking Is Good For Us’: How the Washington Post Wrestles With Choice

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New NAB Group Aims To Wrestle Back TV Data Measurement

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Thrillist’s Rich Threads Publishing From Email To Social

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Neustar’s MarketShare Teams With Simulmedia For Ad Analysis

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Judgement Day For Ad-Tech? Kawaja On Investor Withdrawal

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Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience

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Digiday Aims For Expansion Beyond Marketing While Keeping Focus

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Most Advertising Is Irrelevant: Quantcast’s Feldman Wants More

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Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts

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