Advertising 1,018

Carat’s Rhind Welcomes Better Video Segmenting

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Total Transparency Can Hinder Ads: Xaxis’ Moore

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RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

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Google’s Chip Hall Reveals ‘The Programmatic Playbook’

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Unlocking European Video Harder Than Display: BrightRoll’s Mitchell

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Quality Supply Holds Back Video Advertising: Videology’s Eisenstein

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Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum

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Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough

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IPTV Even Better Than Mobile For Music’s Vevo

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Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

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Google’s Ben Barokas: Data Is King In Video Boom

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Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

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2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

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Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

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Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

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Open Ad Exchanges Need Open Practices: IPG’s Seiler

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Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein

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Consolidation Wave Good For Video Ad Tech: Turn’s Smith

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What Is ‘Premium’ Content Anyway? Ad Execs Discuss

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Ad Groups Look To Reimagine TV On Mobile Screens

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Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner

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Quality Is Key For Branded Content: News Corp’s Chopra

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Slate Sees Videos on All Its Pages

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Research: Video Topics Affect Ad Performance, Innovid Finds

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Radio’s Cumulus Upping Video Strategy In 2015

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Under News Corp, Storyful Put To Work On Brand Content

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BrightRoll Eager For Slice Of Linear TV Ad Business

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Forcing Pre-Rolls On Viewers Could Hurt Brands: Ebuzzing’s Daily

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Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

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Mail Online Aims To ‘Radically’ Increase Original Video Production

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VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

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Mail Online Aims To Go Large With Rich, Native Video Ads

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Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

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“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner

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For Branded Content, “Creative By Committee Is Death”

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From Story-Telling To Story-Doing: JWT’s Weisberg

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Brands Should Define Goals Before Content: IPG’s Power

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Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Time Inc’s Marvel: How Editorial and Advertising Collaborate

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Ebuzzing & Teads Jim Daily: Publishers’ Video Opportunity Is ‘Limitless” without the Pre-Roll

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Video Ads Perform Better On Mobile: Jun Group CEO

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Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Simulmedia’s Morgan: TV Finally Embracing Ad Tech

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Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

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This Is The Year Of Real-Time Data: Mindshare’s Bitterman

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Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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Mondelēz’s Bough Worried About Open Exchange Neutrality

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Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg

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