Beet Retreat '15, presented by Videology with Adobe, AT&T and Nielsen 104

Shaw Media Innovates On TV Ahead Of Corus Sale

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Shaw Media Innovates On TV Ahead Of Corus Sale

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Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

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Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

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Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

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Rentrak’s Livek Relishes Advanced TV Targeting With comScore

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Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan

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Banks Follow Autos To Addressable TV: Modi’s Thissen

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Invidi’s Addressable Horizons Expanding Fast: CEO Downey

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Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk

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TV Will Start Looking Like Internet: FreeWheel’s Rothwell

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Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

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Operative Customers Share The Ad ‘Partner Premium’

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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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Adobe’s Three Solutions For TV Everywhere

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The Importance Of Video Ad Measurement, By A+E’s Boykoff

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Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Videology’s Castree on Segmented Market Opportunities

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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

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Addressable Prospect Looks Different Overseas: INVIDI’s Downey

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‘Content Is Humpty Dumpty’: SMG’s Scheppach

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Creatives Left Behind On Addressable Sequencing, Industry Panel Says

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Popular TV Can Fend Off On-Demand Challenge Cable Execs Say

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Content Trumps Frequency For Marketers: Bank of America’s Paskalis

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GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV

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Two Minutes And Beyond: The Addressable Future Of TV Ads

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How The Weather Affects Marketers’ Plans, David Clark explains

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Personalized TV Ads ‘The New Holy Grail’, Panel Discusses

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Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

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Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

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Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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Experian Gearing To Launch Connected Addressable TV Platform

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Castree On Videology’s “Sand, Rocks & Boulders”

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How Simulmedia Tracks The ROI Of Linear TV: VP Storan

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Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

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TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

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The Three Prongs Of Adobe’s TVMM Platform

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Programmatic Is Not Addressable: DISH’s Gaynor

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TubeMogul Aims For Broader Data, Addressable TV: Rondon

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Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

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Advertisers Can Value Campaign Inventory: SpotX’s Cooke

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SMG Triples Addressable TV Business, EVP Scheppach

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AT&T AdWorks Goes After Multiple Screens For Ads

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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

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‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

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Nielsen To Reboot Content Ratings Next Year

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Adobe Primetime’s Prime Targets For 2016

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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

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VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney

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