Beet Retreat in the City, “We’re Going Local!” hosted by GroupM Worldwide and sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit 33

‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia

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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro

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Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella

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ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes

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Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

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Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister

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Converged TV Buying Needs Operational Agreements: Amobee’s Smolin

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Three Steps To Unlock Future TV Ads: GroupM’s Castree

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Audience Means Outcome: FreeWheel’s Wallach

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Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee

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Unlocking National TV For Addressable: Cadent’s Michael Bologna

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D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins

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How To Advertise TV Shows & Movies: Comcast’s Rothwell

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Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft

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Do The Math: GroupM’s Castree Wants Measurement Agreements

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TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian

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Three Steps To The Converged Ad Agency: Amobee’s Smolin

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Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation

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Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves

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Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella

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Swartz’s Four Takeaways From Beet Retreat In The City

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Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon

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As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel

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Local Cable Operators Can Excel At Addressable: EY’s Balis

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Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro

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Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella

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At the #BeetRetreat: Addressable is for Linear TV, Too: Amobee’s Schleider

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