Beet Retreat, San Juan, November 2018 21

Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell

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Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

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‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

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On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In

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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

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In OTT, What Is ROI? The Whole Value Chain Debates

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Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

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Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

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NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says

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Disney Strives To Unify Diverse Data Sets: SVP Nelson

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Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska

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Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss

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Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

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Getting Precise At The Household Level: Tru Optik’s Vermeulen explains Integration with Amobee

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Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

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Interactive Ads Drive Purchase Intent: Innovid’s Eason

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Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law

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Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni

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Data Keeps Marketers Up At Night: NCC Media’s Kent

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Mobile Has Driven TV Identity Matching: 4INFO CEO Jenkins

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How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro

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