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Beet.TV Coverage of Cannes Lions 2014 Presented by Simulmedia
Beet.TV Coverage of Cannes Lions 2014 Presented by Simulmedia
43
Simulmedia’s Morgan: TV Finally Embracing Ad Tech
By
Robert Andrews
17th July 2014
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
By
Robert Andrews
2nd July 2014
Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed
By
Robert Andrews
2nd July 2014
This Is The Year Of Real-Time Data: Mindshare’s Bitterman
By
Robert Andrews
1st July 2014
Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool
By
Robert Andrews
1st July 2014
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
By
Robert Andrews
30th June 2014
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
By
Robert Andrews
27th June 2014
Carat’s Rhind: Programmatic Exciting, And Often Impenetrable
By
Robert Andrews
27th June 2014
Rubicon’s Sears: Programmatic Is Climbing Up The Chain
By
Robert Andrews
27th June 2014
Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
By
Robert Andrews
27th June 2014
UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
By
Robert Andrews
27th June 2014
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
By
Robert Andrews
27th June 2014
Campbell Soup Company Warms To True Digital Marketing ROI
By
Robert Andrews
26th June 2014
Google’s Benson: Mobile Is Driving Video Consumption
By
Robert Andrews
26th June 2014
Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs
By
Robert Andrews
25th June 2014
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
By
Robert Andrews
25th June 2014
Carat’s Ray: Proving ROI Amid Real Media Convergence
By
Robert Andrews
25th June 2014
Social And Mobile Data Can Fuel Programmatic: PCG’s Hall
By
Robert Andrews
25th June 2014
BrightLine, Raises Round, Activating Interactive TV Ad Production
By
Robert Andrews
24th June 2014
Microsoft’s Ferris: Half Of Gamers Use Xbox For Multimedia
By
Robert Andrews
24th June 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
By
Robert Andrews
24th June 2014
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
By
Robert Andrews
23rd June 2014
MediaCom CEO: Programmatic Spurs Ad Creativity
By
Robert Andrews
23rd June 2014
Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
By
Robert Andrews
23rd June 2014
Programmatic Going Premium And Global In 2015: Videology’s Eisenstein
By
Robert Andrews
20th June 2014
Content Has Elevated Itself Above Advertising: MediaCom’s Morris
By
Robert Andrews
20th June 2014
LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform
By
Robert Andrews
20th June 2014
TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
By
Robert Andrews
20th June 2014
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
By
Robert Andrews
20th June 2014
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
By
Robert Andrews
19th June 2014
Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
By
Robert Andrews
19th June 2014
Brands Sacrificing Truth For Attention: Google’s Benson
By
Robert Andrews
19th June 2014
GroupM’s Modi Media Hones In On TV Targeting
By
Robert Andrews
19th June 2014
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
By
Robert Andrews
19th June 2014
Luma’s Kawaja: Fragmentation Happens, So Get Used To It.
By
Robert Andrews
19th June 2014
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
By
Robert Andrews
19th June 2014
Tumblr Helps Yahoo Advertisers Tell Their Story
By
Robert Andrews
19th June 2014
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
By
Robert Andrews
19th June 2014
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
By
Robert Andrews
18th June 2014
Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”
By
Robert Andrews
18th June 2014
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
By
Robert Andrews
18th June 2014
Heineken Taps TubeMogul for Programmatic Campaign
By
Robert Andrews
18th June 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
By
Robert Andrews
18th June 2014