Cannes Lions 2015 30

Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

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Addressable TV Can Unleash TV Ad Creativity

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The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

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Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor

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BBC News Moves With ‘Sticky Video’ Times: Davies

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From Data-Informed To Fully Addressable: Videology’s Ferber

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Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

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How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders

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Brands Want More Info From Trading Desks: Unbound’s Brunick

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Heineken Uses Programmatic To Better Understand Customers

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Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie

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Pitchapalooza: Media Change is Driving Agency Reviews

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Civolution’s Teletrax Focuses On TV-Synced Digital Ads

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Omnicom And Partners Push Ads To Drive Commerce: Nelson

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How Choice Enhances Ad Engagement: true[X]’s Levy

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Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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Bloomberg Focused On Hiring For Digital Age: Caine

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Rubicon’s Stevens Sees Retailers Becoming Publishers

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Bankoff Wants Vox’s Video On Mobile And Everywhere

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Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”

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On Daily Mail’s TV Show, ‘The Site Is The Star’: Steinberg

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Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage

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Shane Smith on Vice, Brands, Pinterest & Video For Millennials

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‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

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Advertising Must Get Back To Creativity: Starcom’s Richman

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BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

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TubeMogul’s Wilson Wants To Dismantle Video Silos

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough

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