Cannes Lions 2022 44

Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss

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Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics

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First-Party Is Fuel For The Future Foundation: Oracle’s McBride

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Addressable Is Afloat: Canoe’s Hassell

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More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings

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Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

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Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship

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App Behavior Creates Audience Segments: T-Mobile’s Zhu

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The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention

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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz

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Twitter Puts Shopping In The Stream: Personette

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Dynamic Creative & The Quest For Attention

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Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith

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Attention Is Everything: WMX’s Moran On Attracting Younger Audiences

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Purpose & Advertising Can Co-Exist: Big Village’s Cacy

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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

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DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

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The Road To Alt Currencies: Comscore’s Hinnant

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How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel

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From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation

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Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi

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There’s Power & Purpose In The Pause: LinkedIn’s Acosta

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Back To The Future: 4As’ Kaplowitz On Context

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Comcast’s Allen Pushes Addressable Forward With AMC

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Competition Will Make Us Stronger: Nielsen’s Atai

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Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’

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MNTN View: Creative At The Speed Of Culture

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Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability

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Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

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Teads’ Pintarelli Pays Attention To Making Attention Pay

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Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women

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The Truth About Context & Safety: IAS’ Marlow

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Purpose Drives Your Everything: Logitech’s Tita-Reid

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For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless

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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

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Warner Music’s WMX Prepping OTT Service, And Brands Are Invited

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Sir Martin Sees Continued Digital Boom Where Others See Recession

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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

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InnovidXP Combines Data & Serving: Chalozin

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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

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Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All

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LG Ads’ Matta Gives ACR Data To Magnite

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Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes

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