DMEXCO 2017 Coverage by Beet.TV 21

LiveRamp in Offline Data Pact with Criteo

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Criteo’s Eichmann Wants To Help Retailers Challenge Amazon

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Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says

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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

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Spotify’s Benedik Wants To Educate Brands On Video Ads

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The Trade Desk Switches On Connected TV

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IAB UK’s Elkington Claims Progress On Transparency

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Sorrell On Why Brands Have An Internal Battle For Ecommerce

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After Spain, OTT Is Key to Sky’s International Expansion Plans

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Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says

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4C, Mediaocean Integration Aligns Social & TV Ad Buying

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EU Policies Will Drive Consolidation & Collaboration: Videology’s Eisenstein

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Bing Wants To Help Ad Buyers Find Holiday Shoppers, Sirich Says

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Kawaja: Amazon Rivals Can Compete Using Intelligence

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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever

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Oath’s Mahlman Targets Mobile Video & Europe As Priorities

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Relevance Beats Personalization: UM Worldwide’s Stoller

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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel

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GroupM’s Rob Norman On Holistic Performance Metrics

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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

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