DMEXCO 29

Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

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Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears

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Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber

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Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

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The Weather Channel Forecasts Mobile Engagement

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Advertising Is Fueling Big Data: Quantcast CEO Feldman

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Reach And Relevance Are Coming Together: Nielsen’s Bradford

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Comcast Acquisition is Powering FreeWheel’s Global Expansion

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Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein

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Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

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Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

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Xaxis’ Turbine Differentiated By Data: Grether

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Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

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Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

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Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

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Total Transparency Can Hinder Ads: Xaxis’ Moore

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RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

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Google’s Chip Hall Reveals ‘The Programmatic Playbook’

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Unlocking European Video Harder Than Display: BrightRoll’s Mitchell

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Quality Supply Holds Back Video Advertising: Videology’s Eisenstein

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Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum

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Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough

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France’s Alenty: A Future With Multiple Video View Metrics

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Adobe Puts “Satellite” In The Cloud For Broader Tag Management

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Microsoft Wants To Help Brands Reach All Users All Day

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Adobe’s Loeffler: Running Video Ads Is Not Enough

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

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