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First Party Data Driving Media Investment and Accountability, a Beet.TV Leadership Series presented by Roundel
First Party Data Driving Media Investment and Accountability, a Beet.TV Leadership Series presented by Roundel
11
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
By
Robert Andrews
31st March 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
By
Robert Andrews
25th January 2021
Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
By
Robert Andrews
13th January 2021
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
By
Robert Andrews
7th January 2021
Retailers Are The New Media Giants: Furious’ Swartz
By
Robert Andrews
17th December 2020
Let’s Get First-Party Started: Havas Media’s Mann On Brands’ Data Activation
By
Robert Andrews
16th December 2020
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
By
Robert Andrews
15th December 2020
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
By
Robert Andrews
14th December 2020
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
By
Robert Andrews
11th December 2020
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
By
Robert Andrews
9th December 2020
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
By
Robert Andrews
7th December 2020