Media Future Conversations, presented by true[X] 15

Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’

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Keep Measurement Simple: OMD’s Winkler

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Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski

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The End Of The Advertising Era Is Upon Us: BoA’s Paskalis

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To Side-Step Ad Blocking, Get Out Of Advertising, Brand Execs

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Should Brands Make Content People Would Pay For?

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How GroupM Establishes Trust With Private Marketplaces

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Is It Time Ad Land Refocused From Data To Creative?

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Ad Blocking Now Mainstream But Needs Nuance: Ghostery’s Tillman

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Ads Must Work To Earn Back Users’ Respect: BoA’s Paskalis

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To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist

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Ad Blocking Is Symptom Of Customer Abuse

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true[X] Doesn’t Serve Fox Alone, explains COO David Levy

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Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery

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Publishers, Hack Your Way To Better Ads: OMD’s Winkler

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