Mobile World Congress 2016, presented by Light Reaction 11

VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman

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Location Data Boosts Ad Effectiveness: Factual’s Jonas

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More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan

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Light Reaction’s Markarian On Mobile Ad Considerations

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Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma

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Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken

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Mobile Ads Going Up The Funnel: AppNexus’ Gilbert

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Ditch Last-Click Attribution On Mobile: Google’s Carrington

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Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg

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Native Must Make Mobile Ads Relevant: Facebook’s Arnstein

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New Light Reaction CEO Walczak Wants More From Mobile

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