Outcomes-Based Advertising: Connecting Ad Exposure to Business Results, a Beet.TV Leadership Series presented by LoopMe 10

How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study

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‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

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In This Climate, Marketers Want Outcomes: LoopMe’s Park

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Brands Want To Close The Loop On Outcomes: Wenda Millard

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Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall

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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham

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How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi

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Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik

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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count

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Video Outcomes Can Be Measured: 360i’s Rozen

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