Programmatic Advertising 52

TubeMogul’s PTV Brings Programmatic To TV

By

Programmatic TV Is A Hard Sell: SMG’s Scheppach

By

Data Is Essential To Programmatic: MediaVest’s Korenfeld

By

‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

By

Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

By

Joining The Dots Is About To Get Hot: Acxiom’s Howe

By

Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

By

‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

By

Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

By

Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears

By

Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

By

The Weather Channel Forecasts Mobile Engagement

By

RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

By

Google’s Chip Hall Reveals ‘The Programmatic Playbook’

By

Unlocking European Video Harder Than Display: BrightRoll’s Mitchell

By

Quality Supply Holds Back Video Advertising: Videology’s Eisenstein

By

Google’s Ben Barokas: Data Is King In Video Boom

By

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

By

Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein

By

BrightRoll Eager For Slice Of Linear TV Ad Business

By

Carat’s Rhind: Programmatic Exciting, And Often Impenetrable

By

Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore

By

UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid

By

TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan

By

Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein

By

Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

By

Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic

By

BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

By

Ad Buyers Want Linear TV Sales To Go Programatic, Experts

By

‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

By

Programmatic TV Needs Quick Wins: INVISION’s Miller

By

Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

By

Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

By

TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard

By

Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

By

Time Goes All in on Programmatic with Exchange Powered by Google

By

Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

By

Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

By

Prohaska: Programmatic Must Give Video Buyers Price Control

By

YuMe CEO: Video Advertisers Need Better Data

By

SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

By

Programmatic TV Is Years Away: Simulmedia’s Morgan

By

The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith

By

TV Networks Transitioning To Programmatic: LiveRail CEO

By

Taboola CEO: Native Will Go Programmatic When It Hits Scale

By

SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

By

VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”

By

Vevo Warming To Premium Programmatic Plumbing

By

Adap.tv CEO: We are “fighting ad fraud until it disappears”

By

LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video

By