Programmatic TV Summit with Adap.tv 12

Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

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‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

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Programmatic TV Needs Quick Wins: INVISION’s Miller

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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Time Goes All in on Programmatic with Exchange Powered by Google

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Prohaska: Programmatic Must Give Video Buyers Price Control

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