programmatic 96

Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

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Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

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Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

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Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

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Perform’s Wilson: Programmatic Brings New Advertisers

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Guardian’s Gentry: Programmatic Can Be Best For Video

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Unruly’s Townend: Programmatic Ads Must Embrace Emotion

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Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

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IAB’s Chester: Programmatic Has Significant Market Share

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

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SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns

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Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates

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Dailymotion To Crack Mobile Programmatic In Next Few Weeks

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Dailymotion Set To Add Third-Party Data For Ad Sales

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Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

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Lenovo Sees Creative Efficiencies In Programmatic Ads

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Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

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Rubicon Powers News Corp’s Programmatic Ad Ambitions

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TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

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Hearst Sees Merger Of Programmatic And Ad Ops

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NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

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Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

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The New York Times Goes All-In With Programmatic

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

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Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’

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Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

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Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries

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Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

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Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

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Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

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Digital Labs’ Tuhami: It’s Not All About Programmatic Ads

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