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QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains

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Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake

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Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales

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With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

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The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

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Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach

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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says

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‘The OTT Election’: SpotX’s Welch On Connected Campaigning

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IBM Bringing AI to Programmatic Ecosystem with New Partnerships

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‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies

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True[X]’s Gimbal Sale Fuses Location & Connected TV

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Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

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Apple Delays IDFA to Relief of the Advertising Business

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Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads

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Better Planning Needed For Connected TV Ads: Kantar’s Tillou

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Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion

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Context Fuels Brand Suitability: ZEFR’s Nicol

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Close The CTV Loop With Outcome Data: LoopMe’s Upstone

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Work from Home Drives Local News Resurgence: Nielsen Research

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Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research

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Measuring CTV Ads Takes People & Data Science: Survata’s Kelly

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Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

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Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson

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Blockgraph Touts Data Control To Major Players, New CRO Schleider Says

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Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger

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Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay

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Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says

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During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz

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New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton

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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross

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Project OAR Gets Rolling, Ready For Open Addressable: Neumeier

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Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership

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National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau

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Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement

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Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

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Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS

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Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis

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Ampersand, Verizon Media Partner For TV Ad Scale

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IAB UK Wants An End To Advertisers’ News Lockdown: Mew

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Verizon Media Tools Up For Interactive Future: Markman

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Video Ads Are Coming Back: Innovid’s Chalozin

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Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts

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Tubi Gets Personal With TransUnion Data Deal: Rotblat

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Walled Gardens Will Benefit From Pandemic: Fromm

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TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay

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Pandemic Media Trends In Focus: Total Media’s Duff

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Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin

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