The Advanced TV Industry Connects: A Beet.TV Leadership Summit at Cannes Lions 2022, presented by DIRECTV Advertising 9

Addressable Is Afloat: Canoe’s Hassell

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Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

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Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation

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DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner

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Comcast’s Allen Pushes Addressable Forward With AMC

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Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

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