TV Programmatic at Xaxis Presented by Videology 16

TV-Synced Ads Boost Brand Engagement, Civolution Says

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Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

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Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs

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Civolution Aims To Better Target TV-Synced Ads In 2014

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Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

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YouTube’s Skippable Ads Keep 50% More Viewers

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Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’

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Google Expects Consolidation In Programmatic Ad Market

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Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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Mindshare’s Powell: Advertisers Need Price Stability

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WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

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Videology’s McKee: Analogue Data Is Changing Digital Ads

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Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

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Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

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Kantar’s TV Data Helps Xaxis Target Online Ads

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Google Media Platform Sales Head: We’re Ready For Video Advertising Boom

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