Videology at Xaxis in London 28

Rightster Bags New Content Deals After IPO

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

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Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

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Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

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Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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Responsive Design Is Key To Cross-Platform Advertising

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GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar

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Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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Video Ad Formats ‘Still Not Suited To Multi-Platform’

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

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Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

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Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

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Video Ad Networks Must Become Unique To Survive

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Perform’s Wilson: Programmatic Brings New Advertisers

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Guardian’s Gentry: Programmatic Can Be Best For Video

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The Guardian Now More Popular In US Than UK

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Unruly’s Townend: Programmatic Ads Must Embrace Emotion

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Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

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IAB’s Chester: Programmatic Has Significant Market Share

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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Rightster CEO: Post-IPO, Acquisition Talks Already Under Way

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

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Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

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Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

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